After good third quarter revenues, Cott’s approaching sale of its traditional beverage services moves their brand away from evil soft drinks and into the better-for-you category. “Soft drinks have become the devil in the public battle to reduce sugar consumption. This is good news if the company applies the proceeds from the sale into restructuring their debt. Once they are able to free up some cash, they’ll be more nimble in a very segmented category. Follow this link to read more about The Motley Fool’s analysis of Cott’s 3rd quarter earnings.