Vision, Mission and Values

We are Cott Corporation


  • Be the preeminent international route based direct to consumer water and coffee solutions provider with superior shareholder returns through above market organic growth, expanding margins, growing free cash flow and further acquisitions with a key focus on increasing route density.


In order to drive shareholder value creation, we will:

  • Be a leading route based service provider focused on “Better-for-You” products and services with broad channel penetration positioned in growing categories of water, coffee, tea, filtration and extracts.
  • Drive sustainable growth within our water and coffee solutions segment organically and via accretive small home and office delivery water, coffee, tea, filtration and extract acquisitions in North America and Europe
  • Build competitive advantage through focused innovation within product development, route logistics and technology
  • Utilize our scaled platforms to drive margin expansion through increased customer and route density
  • Deliver strong compound free cash flow generation (10% plus compound annual growth in adjusted free cash flow)


  • Cott employees worldwide are united by a single, unifying core value: to think and act as owners and as if Cott’s resources and reputation were our own. This guides our decision-making and our relationships with our customers, consumers, suppliers and the communities in which we operate
  • Exceeding our customers’ expectations
  • Delivering outstanding products and excellence in service
  • Maintaining the highest ethical standards and
  • Making a positive impact in the industry and the world