Vision, Mission and Values

We are Cott Corporation


  • To become the leading North American and European Water, Coffee, Tea and Filtration service provider within Home and Office Delivery, Foodservice, Convenience and Hospitality channels


In order to drive shareholder value creation, we will:

  • Be a diversified beverage company focused on Better-for-You products with broad channel penetration
  • Drive sustainable growth within our water and coffee solutions segment organically and via accretive small home and office delivery water, office coffee services and filtration acquisitions in North America and Europe
  • Build competitive advantage through synergy capture and integration of our water and coffee solutions businesses
  • Maintain free cash flow generation and optimize cash extraction from our traditional business
  • Strengthen our balance sheet through strong compound free cash flow growth, interest reduction, and deleveraging


  • Cott employees worldwide are united by a single, unifying core value: to think and act as owners and as if Cott’s resources and reputation were our own. This guides our decision-making and our relationships with our customers, consumers, suppliers and the communities in which we operate
  • Exceeding our customers’ expectations
  • Delivering outstanding products and excellence in service
  • Maintaining the highest ethical standards and
  • Making a positive impact in the industry and the world