Mark Benadiba served as executive Vice-President, North American Operations, of Cott Corporation from 1996 until 2006. During his tenure at Cott from 1990 through 2006, Mr. Benadiba held several roles including Executive Vice-President, Canada/Mexico/International (2000-2005), Chief Operating Officer (1998-1999) and Executive Vice-President and CEO of Cott Canada (1990-1998). Mr. Benadiba is a seasoned senior executive with extensive North American and International market experience. He has experience in mergers, acquisitions, divestitures and strategic alliance. In addition, he is a skilled leader in managing businesses with 2,500+ employees. Previously, Mr. Benadiba was a Senior Executive and owner of Pepsi/Seven-Up, Toronto/Canada.

George A. Burnett, age 51, is Chief Executive Officer of Alta Colleges, Inc., of Denver, Colorado, a national provider of post-secondary education services and has held the position since August 2006. Mr. Burnett has served on the Board since June 2006 and is a member of the Human Resources and Compensation Committee.

David T. Gibbons, age 65, assumed the role of Non-Executive Chairman in April 2007 of Perrigo Company, a manufacturer of retailer brand over-the-counter pharmaceutical and nutritional products. From 2000 to 2006, he was President and Chief Executive Officer of Perrigo Company, and also held the role of Chairman from 2003 to 2006. Mr. Gibbons also serves on the Board of Directors of Robbins & Myers, Inc., a manufacturer of fluid management products. He was appointed to the Board in March 2007.

Stephen H. Halperin, age 57, is a partner at the law firm of Goodmans LLP and a member of that firm's Executive Committee. He has been a partner with Goodmans since 1987 and a member of the Executive Committee since 1993. He has served on the Board since 1992.

Betty Jane Hess, age 58, prior to her retirement in mid-2004, was Senior Vice President, Office of the President, for five years, of Arrow Electronics, Inc., an electronics distributor. Ms. Hess is also a director of The ServiceMaster Company, a residential and commercial outsourcing services firm. She has served on the Board since July 2004 and is a member of the Human Resources and Compensation Committee.

Jerry Fowden, of Tampa, Florida, U.S.A., has served on the board since March 2009. Mr. Fowden is our Chief Executive Officer. Jerry Fowden was appointed Chief Executive Officer in February 2009.  Prior to his appointment, he served as President of Cott’s international operating segments and Interim President of North America from May 2008 to February 2009 and as Interim President of Cott’s United Kingdom operating segment from September 2007 to May 2008.  He served as Chief Executive Officer of Trader Media Group Ltd., a media company, and as a member of its parent Guardian Media Group plc’s Board of Directors from 2005 until 2007. From 2001 until 2004, he served in a variety of roles with ABInBev S.A. Belgium, an alcoholic beverage company, including President, European Zone, Western, Central and Eastern Europe from 2003 to 2004, Global Chief Operating Officer from 2002 to 2003 and Chief Executive Officer of Bass Brewers Ltd., a subsidiary of ABInBev S.A.  Belgium, from 2001 to 2002.

Gregory Monahan has been a Senior Vice President of Crescendo Partners, L.P., a New York based investment firm, since December 2007, a Vice President from December 2005 to December 2007 and an Investment Analyst from May 2005 to December 2005. Prior to Crescendo Partners, he was the founder of Bind Network Solutions, a consulting firm focused on network infrastructure and security. He also worked as a Technology Analyst at AT&T and NCR Corp. He is currently a Director of O’Charley’s Inc, a multi-concept restaurant company that operates or franchises 364 restaurants. Mr. Monahan is currently a Board Observer to DALSA Corp., a Toronto Stock Exchange listed digital imaging and semiconductor firm. Previously, Mr. Monahan was an assistant to the Chairman of the Board and a Board Observer to Computer Horizon Corp. Mr. Monahan has served on the Board since June, 2008 and is a member of the Audit Committee.

Mario Pilozzi Until January 31, 2008, Mr. Pilozzi was President and CEO of Wal-Mart Canada. He joined Wal-Mart Canada in 1994 as Vice-President of Hardline Merchandise and was promoted to Senior Vice-President of Merchandise and Sales, and later Chief Operating Officer, before serving as President and CEO. Prior to joining Wal-Mart Canada, Mr. Pilozzi held a broad range of positions with Woolworth Canada spanning more than 30 years. Positions included Vice-President of Hardline Merchandise; Administrator of Store Openings; District Manager; Store Manager; and several other key roles in Woolworth’s variety and discount-store divisions. Mr. Pilozzi has received numerous awards and honors, including the Sam M. Walton Entrepreneur of the Year Award, the highest honor awarded at Wal-Mart throughout the world, induction into the Canadian Retail Hall of Fame, and recognition as 2007 Retailer of the Year by the Retail Council of Canada. Mr. Pilozzi has served on the Boardsince June 2008 and is a member of the Human Resources and Compensation Committee.

Andrew Prozes, 61, has served on the board since January 2005; he is a member of the Corporate Governance Committee. For the past five years Mr. Prozes has been Global Chief Executive Officer of LexisNexis Group, provider of legal, news and business information in New York City, New York. Mr. Prozes also serves on the Board of Directors of Reed Elsevier plc and Reed Elsevier NV.

Eric Rosenfeld has been the President and Chief Executive Officer of Crescendo Partners, L.P., a New York based investment firm, since its formation in November 1998. Prior to forming Crescendo Partners, he held the position of Managing Director at CIBC Oppenheimer and its predecessor company Oppenheimer & Co., Inc for fourteen years. Mr. Rosenfeld currently serves as a director for numerous companies, including CPI Aerostructures Inc., a company engaged in the contract production of structural aircraft parts, Computer Horizons Corp., an IT services company, Hill International, a construction management firm, Matrikon Inc, a company that provides industrial intelligence solutions, and DALSA Corp., a digital imaging and semiconductor firm. He is also Chairman of the Board and CEO of Rhapsody Acquisition Corporation. Mr. Rosenfeld has served on the board since July, 2008 and is Chairman of the Corporate Governance Committee.

Graham Savage 59, of Toronto, Ontario, Canada, is the Chairman of Callisto Capital, L.P., a Toronto-based private equity firm. Prior to this, since 1998, Mr. Savage was Managing Director at Savage Walker Capital Inc., Callisto Capital LP’s predecessor. Between 1975 and 1996, Mr. Savage was with Rogers Communications Inc. in various positions culminating in being appointed the Senior Vice President Finance and Chief Financial Officer, a position he held for seven years. In addition to Callisto Capital LP, Mr. Savage also serves on the Boards of Sun-Times Media Group, Inc. and Canadian Tire Corporation. He has also served on the Boards of other well-known companies such as AT&T Long Distance Co., Alias Corp., Lions Gate Entertainment Corp. and Royal Group Technologies Limited. Mr. Savage was a Director of Microcell Inc. when it filed for protection under the Companies’ Creditors Arrangement Act. Mr. Savage was appointed to Cott’s Board on February 7, 2008, and is Chairman of the Audit Committee.