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What Guides Us
At Cott, we believe that success is achieved by maintaining a disciplined focus on just a few critical things.  
To realize our vision of being the global leader in value beverages, we are focused on advancing three key priorities and one enabler:

     1. Becoming the lowest cost producer in the industry
     2. Becoming the retailers' best partner
     3. Driving a pipeline of innovation
     +1. Building a world-class, high performance organization

 
Cott employees worldwide are united by a single, unifying core value – to think and act as owners. We think and act as if Cott's resources and reputation were our own. This guides our decision-making and our relationships with customers, consumers, suppliers and the communities in which we operate.

 
Three simple operating principles guide our conduct and shape our Company's culture:

     1. Communicate with candor – honestly and directly, with sincerity and openness
     2. Become an execution machine – generate and act on ways to deliver results
     3. Win as a team – hold yourself and your team accountable for actions

 
A clear and concise vision... three simple strategic priorities... one unifying core value... and a set of common operating principles. This is what guides us. They are the building blocks of future growth and the foundation of a winning, high performance company.