At Cott, we believe that success is achieved by maintaining a disciplined focus on just a few critical things.

To realize our vision of being the global leader in value beverages, we continue the refocus on our private label business customers, while concentrating on controlling the 4 C’s:

     1. Customers
     2. Cost
     3. Capex
     4. Cash flow

Cott employees worldwide are united by a single, unifying core value – to think and act as owners. We think and act as if Cott's resources and reputation were our own. This guides our decision-making and our relationships with customers, consumers, suppliers and the communities in which we operate.

Cott Priorities:

1. Low Cost Producer – always look for opportunities to control the “Four C’s”
2. Customer Focused – focus on providing exceptional customer service to our internal and external customers
3. Drive Innovation – drive new ideas, improvements and focus on finding solutions
4. Win As A Team – Support and work well with others. Take ownership for team results.

By following these principles and guidelines, Cott will continue to build and grow its foundation of a winning, high performance company.